Blog & guides
Run a more profitable event business
Practical guides for event businesses: pricing with real profit, winning bookings, collecting deposits and running events — for balloon artists, florists, decorators, photographers, photo booths and rentals.
Proofing galleries: how photographers get faster, clearer client selections
Stop collecting favourites over WhatsApp. How a proofing gallery with a selection limit turns album picks into one clear list you can paste into Lightroom.
Event deposits: how much to ask for, and when the balance is due
A clear deposit policy protects your calendar. How much event businesses usually ask for, when to take the balance, and the wording that avoids disputes.
How to price a balloon garland (with a worked example)
Price a balloon garland per foot from real costs: balloons with breakage, your hours, travel and the margin you want to keep — with a step-by-step example.